Did you know that LinkedIn currently has more than 675+ million members worldwide, and it’s growing fast with 2 new members per second?
More importantly, LinkedIn is the #1 most powerful platform for B2B lead generation₁ with 4 out of 5 members driving business decisions. This is HUGE!
In other words, if you want to reach high-income professionals and key decision-makers, your ideal clients are most certainly hanging out there. Even as a small business owner or solopreneur!
When used correctly, it can be your most effective platform to establish a strong professional brand, drive high-quality leads, and grow your network with ideal clients — instead of filling your Newsfeed with content from friends, family or colleagues.
Sounds familiar? 😉
In this blog post, I’ll share 5 benefits of LinkedIn for business owners and solopreneurs whether you’re a freelancer, coach, consultant or entrepreneur:
1. It's the world's largest professional network.
With 675+ million professional across 200 countries and territories LinkedIn is by far the largest professional network worldwide. But this doesn’t mean that it should be a boring platform for corporate business men and women in suits!
In fact, people use LinkedIn to establish their professional brand, grow their online network, and connect with relevant business opportunities. They are most likely already in a professional mindset when scrolling the LinkedIn Newsfeed. This makes it a great place to market your products or services.
2. Build your online brand, not your resume.
One of the misconceptions people have about LinkedIn is that it’s a platform for jobseekers only. This is not true! If done correctly, your profile can be your powerful online business card that attracts potential business opportunities— whether you’re looking for a new job, a client, a business partner or peers in your industry.
Think about the following questions: What do you believe in (your “why”)? What is your expertise? How can you help others achieve their business goals? Invest time in building your online brand, not your resume, so you can attract the right people.
3. Grow your network with ideal clients.
It’s probably still one of the most important – and free – marketing strategies for small business owners: networking. With 675+ million members right at your fingertips, LinkedIn is a great networking tool to find and build relationships with potential clients, business partners, recruiters, PR and more.
Focus on growing your network with relevant people and always add a personalised note with your connection request! You wouldn’t greet someone at a conference without a nice opening line, would you?
4. Add credibility with skills and recommendations.
Another great benefit of LinkedIn is the ability to provide detailed information about your background and experience on your profile, however, you need to add credibility and social proof to get noticed and stand out from your competitors.
Add relevant skills to your profile (you can add up to 50 skills) and try to get ‘endorsements’ from people in your network. You can also ask for recommendations from current or past clients, colleagues, mentors, or peers to add credibility and social proof. People buy from people they – or their friends – trust.
5. Increase your visibility with organic reach.
Finally, one of the greatest benefits on LinkedIn is its algorithm with great organic reach. You don’t need thousands of followers (or “connections”) to get noticed on this platform— I’ve had a status update go viral with less than 1,000 connections, resulting in 11,000+ likes, 400+ comments and +1 million views.
Invest time to build a strong online professional brand, grow your network with your ideal clients, make sure your profile showcases your expertise with social proof, and share valuable content with your network. I promise, it will soon be your most favourite and successful platform to market your online business 😉