LinkedIn launched a new feature called “Open for Business” and it may be the most exciting feature for freelancers and small business owners to date!

Open For Business allows service-based freelancers and small business owners to “network and connect with members looking for the services they offer, and it allows service providers to reach potential clients”. In other words, it is a great feature if you want to have potential clients knocking on your digital door on LinkedIn…

linkedin open for business blog

Source: LinkedIn for Small Business Blog

As a former LinkedIn employee and current small business owner, I couldn’t be more excited for this new feature! And I know you are curious now, too 😉

Hence, find below 4 easy steps to get started with LinkedIn Open For Business to help you network and connect with potential clients on LinkedIn:
 
  1. Go to your LinkedIn profile on your desktop or mobile app.
  2. Click “Add services you offer” in your Introduction section (below your profile picture)— note: this feature is being gradually rolled out to all LinkedIn members and will be widely available soon. 
  3. Fill out the form with your business information and services. You can even add a location or highlight that you’re open to work remotely!
  4. Add it to your profile to showcase your services and increase your chances of being found by potential clients.

linkedin small business blog

Source: LinkedIn for Small Business Blog

That’s it! You’re all set— potential clients can now easily find your profile based on the services you provided when they search the LinkedIn network, and reach out to you if they’re interested to learn more about your business. 

Make sure your profile is optimised and up-to-date and make sure to showcase your unique professional brand to help you stand out from the crowd and land those dream clients on LinkedIn!

Now go ahead and post a status update using #OpenForBusiness to let your network know you’re open for opportunities. You’ll be surprised by the power of your own network 🙂

Are you #OpenForBusiness? Share your thoughts about this new feature in the comments below!

Not sure how to create a complete LinkedIn profile? Download my free LinkedIn profile checklist today and get started on LinkedIn to attract your dream clients!