In the past few years, LinkedIn has changed dramatically from a “jobseeker” platform to the world’s largest professional network of 675+ million members helping people connect to their dream business opportunities— whether you’re looking for a job, a new client, a brand partnership, PR opportunities or more.

“Over the last 18 to 24 months it’s been remarkable how much opportunity there is on LinkedIn.” – Gary Vaynerchuk

Especially for small businesses, there is a lot of opportunity hidden in this valuable network. But, with so many people active on the platform, it might be difficult to differentiate yourself from competitors. 

Your personal brand is one of the most valuable assets— remember, people buy from people. Invest time in building your personal brand on LinkedIn so you will stand out from the crowd with your authentic online brand that attracts your ideal clients.

In this blog post, I’m sharing 3 personal branding tips on LinkedIn for small business owners so you can attract your dream business opportunities:

1. Create A Powerful LinkedIn Profile

First, have a look at your personal LinkedIn profile. Did you know that complete profiles earn up to 21x more profile views, 36x more messages, and 9x more connection requests? These are all potential business opportunities! 

Spend some time in creating a complete, well-optimised profile with your target audience in mind. Do you want to attract recruiters? clients? PR? Think of a catchy headline, write an engaging summary and use relevant keywords to increase your chances of appearing in search results. You can download my free LinkedIn profile checklist to get started.

“If you’re in B2B marketing and do not have a LinkedIn content strategy, you’re making a humongous mistake.” – Gary Vaynerchuk

2. Post Valuable Content

The next step to build your personal brand on LinkedIn is to get noticed by the right people by sharing valuable content. Keep your ideal client top-of-mind and share relevant status updates or long-form articles with your network.

Think of industry insights, news mentions, career accomplishments, client testimonials and success stories, company culture, product launches, behind-the-scenes posts, and any tips or advice regarding your area of expertise to establish yourself as a thought leader in your industry.

3. Invest In Your Relationships

LinkedIn is a relationships-driven platform. Invest half an hour every day to scroll through your LinkedIn Newsfeed (aka your “homepage”) to stay on top of what happens in your network and engage with relevant content. 

Additionally, you can opt in to receive notifications about birthday’s and work anniversaries in your network so you can send a quick note to potential clients and business partners to stay top-of-mind. Guess who people will reach out to when they need help related to your products or services?

“The problem is, most people are looking for instant gratification and return on their investment.” – Gary Vaynerchuk

Building a strong online personal brand on LinkedIn takes time and dedication. But, if you follow these tips, you’re already one step closer to building one of the most valuable assets in your career!

Not sure how to create a complete LinkedIn profile? Download my free LinkedIn profile checklist today and get started on LinkedIn to attract your dream clients!